Healthcare-Focused Brand Strategist, Writer and Naming Expert
NAMING, BRAND DEVELOPMENT
SPENGA
First cardio. Then strength training. Then yoga. All in one 50-minute workout. What do you call it?
UX COPYWRITING
Omron Healthcare
I wrote hundreds of user experience messages for the first ever wearable blood pressure monitoring device.
LONG-FORM COPYWRITING, BROCHURE DEVELOPMENT
Healthcare Software Company
abaqis is leading provider of quality management software for nursing homes. I organized abaqis’ seemingly endless list of features and benefits into a cohesive story.
BRAND CONSULTING
Organizational Training
I transformed a small purpose-driven consulting practice into ecommerce-powered growth brand.
CREATIVE BRANDING
Oak Street Health
Back in 2014 when Oak Street Health was getting started, I developed a new positioning and persona that made the brand more relatable and attractive to its target audience.
